In fact, compared to that of a Steelers game, Pittsburgh Swift fans “ generated 20% or 25% more in revenue” and record-breaking food sales for local hot spots.ĭan Fleetwood, the president of QuestionPro Research and Insights, said that the economic impact of Swift is larger than dozens of countries, as the Eras Tour is estimated to generate $5 billion alone. Not to mention, fans are shelling out top dollar for themed outfits to pose in for social media posts. In Pittsburgh, an estimated 24,000 hotel rooms were booked at “premium” prices by Swifties making the Eras Tour pilgrimage this month for the record-breaking show, while tourists drummed up more traffic than usual for local businesses, from parking garages to restaurants. SARAH YENESEL/EPA-EFE/Shutterstock Swifties from neighboring cities and states flock to the nearest Eras Tour stop. Swift has been shattering stadium attendance records at her sold-out shows throughout the sensational Eras Tour, which has been named one of the highest-grossing tours ever.
“Taylor Swift, if you take a step back, is selling out stadiums for multiple nights in a row, booking out hotels in every city that she goes to and commanding an obscene price for tickets,” she continued. “Every weekend, the city that she visits releases the data around hotel occupancies and just the amount of money generated for each local economy - and it’s in the millions,” Callie Cox, a financial analyst for investment company eToro, told The Post. Taylor Swift fans are living out their “Wildest Dreams” this summer, not only scoring coveted Eras Tour tickets but getting a fresh stamp on their passports, too.įor some Swifties, the pop star’s newly-announced international dates come as both a second chance to secure tickets and a once-in-a-lifetime summer vacation abroad.Įven within the US, desperate devotees have trekked across state lines to see their favorite artist perform the sensational three-hour show, creating an explosion in concert tourism. Taylor Swift releases re-record of ‘Speak Now (Taylor’s Version)’
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